* {
  box-sizing: border-box;
}

:root {
  --ink: #1b1d22;
  --muted: #4f5966;
  --accent: #2b6cb0;
  --accent-soft: #e6f0fb;
  --sand: #f6f3ef;
  --stone: #eef1f5;
  --leaf: #1f7a6b;
  --warning: #6a5b2d;
}

body {
  margin: 0;
  font-family: "Inter", "Segoe UI", system-ui, -apple-system, sans-serif;
  color: var(--ink);
  background: #ffffff;
  line-height: 1.6;
}

a {
  color: var(--accent);
  text-decoration: none;
}

img {
  width: 100%;
  height: auto;
  display: block;
  object-fit: cover;
}

.page {
  display: flex;
  flex-direction: column;
  min-height: 100vh;
}

.nav {
  display: flex;
  justify-content: space-between;
  align-items: center;
  padding: 22px 6vw;
  background: #ffffff;
  border-bottom: 1px solid #e5e7eb;
}

.brand {
  font-weight: 700;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  color: var(--ink);
}

.nav-links {
  display: flex;
  gap: 20px;
  align-items: center;
  flex-wrap: wrap;
}

.nav-links a {
  font-size: 0.95rem;
}

.ad-label {
  font-size: 0.82rem;
  color: var(--muted);
  background: var(--stone);
  padding: 4px 10px;
  border-radius: 999px;
}

.split-section {
  display: flex;
  gap: 5vw;
  padding: 70px 6vw;
  align-items: center;
}

.split-section.reverse {
  flex-direction: row-reverse;
}

.panel {
  flex: 1;
  display: flex;
  flex-direction: column;
  gap: 18px;
}

.panel.highlight {
  background: var(--accent-soft);
  padding: 40px;
  border-radius: 24px;
}

.panel.sand {
  background: var(--sand);
  padding: 42px;
  border-radius: 28px;
}

.panel.stone {
  background: var(--stone);
  padding: 38px;
  border-radius: 26px;
}

.panel h1,
.panel h2,
.panel h3 {
  margin: 0;
}

.eyebrow {
  font-size: 0.82rem;
  text-transform: uppercase;
  letter-spacing: 0.12em;
  color: var(--muted);
}

.cta-row {
  display: flex;
  gap: 14px;
  flex-wrap: wrap;
  align-items: center;
}

.button {
  padding: 12px 20px;
  border-radius: 999px;
  border: 1px solid var(--accent);
  background: var(--accent);
  color: #ffffff;
  font-weight: 600;
  cursor: pointer;
}

.button.secondary {
  background: #ffffff;
  color: var(--accent);
}

.button.ghost {
  border-color: transparent;
  background: var(--leaf);
  color: #ffffff;
}

.inline-cta {
  font-weight: 600;
  color: var(--leaf);
}

.image-frame {
  background: #d7dde4;
  border-radius: 26px;
  overflow: hidden;
}

.bg-hero {
  background-image: url("https://images.unsplash.com/photo-1504384308090-c894fdcc538d?w=1400&q=80");
  background-size: cover;
  background-position: center;
  min-height: 340px;
}

.bg-insight {
  background-image: url("https://images.unsplash.com/photo-1522075469751-3a6694fb2f61?w=1400&q=80");
  background-size: cover;
  background-position: center;
  min-height: 320px;
}

.bg-method {
  background-image: url("https://images.pexels.com/photos/7698826/pexels-photo-7698826.jpeg");
  background-size: cover;
  background-position: center;
  min-height: 320px;
}

.bg-culture {
  background-image: url("https://images.unsplash.com/photo-1469474968028-56623f02e42e?w=1400&q=80");
  background-size: cover;
  background-position: center;
  min-height: 320px;
}

.card-grid {
  display: flex;
  gap: 24px;
  flex-wrap: wrap;
}

.card {
  flex: 1 1 240px;
  background: #ffffff;
  border-radius: 22px;
  padding: 20px;
  display: flex;
  flex-direction: column;
  gap: 12px;
  border: 1px solid #e5e7eb;
}

.card .image-frame {
  border-radius: 18px;
}

.price {
  font-weight: 700;
  color: var(--accent);
}

.quote {
  font-style: italic;
  color: var(--muted);
}

.sticky-cta {
  position: fixed;
  right: 22px;
  bottom: 22px;
  z-index: 10;
  border-radius: 999px;
  background: var(--warning);
  color: #ffffff;
  padding: 12px 18px;
  border: none;
  cursor: pointer;
  box-shadow: 0 10px 20px rgba(0, 0, 0, 0.12);
}

.form-shell {
  display: flex;
  flex-direction: column;
  gap: 16px;
  background: #ffffff;
  padding: 28px;
  border-radius: 22px;
  border: 1px solid #e5e7eb;
}

.form-shell label {
  font-weight: 600;
}

.form-shell input,
.form-shell select,
.form-shell textarea {
  width: 100%;
  padding: 10px 12px;
  border-radius: 12px;
  border: 1px solid #cbd5e1;
  font-size: 1rem;
}

.form-shell textarea {
  min-height: 120px;
}

.form-actions {
  display: flex;
  gap: 12px;
  align-items: center;
  flex-wrap: wrap;
}

.footer {
  margin-top: auto;
  padding: 40px 6vw;
  background: #111827;
  color: #d1d5db;
}

.footer a {
  color: #d1d5db;
}

.footer-links {
  display: flex;
  gap: 18px;
  flex-wrap: wrap;
  margin-bottom: 16px;
}

.legal {
  font-size: 0.9rem;
  color: #cbd5e1;
}

.cookie-banner {
  position: fixed;
  left: 20px;
  bottom: 20px;
  background: #ffffff;
  border: 1px solid #e5e7eb;
  border-radius: 16px;
  padding: 16px;
  max-width: 320px;
  box-shadow: 0 10px 20px rgba(0, 0, 0, 0.12);
  z-index: 12;
}

.cookie-actions {
  display: flex;
  gap: 10px;
  margin-top: 12px;
  flex-wrap: wrap;
}

.section-note {
  background: var(--stone);
  padding: 30px;
  border-radius: 24px;
}

.reference-list {
  display: flex;
  flex-direction: column;
  gap: 6px;
  font-size: 0.92rem;
}

.muted {
  color: var(--muted);
}

@media (max-width: 960px) {
  .split-section,
  .split-section.reverse {
    flex-direction: column;
  }

  .sticky-cta {
    right: 12px;
    bottom: 12px;
  }
}